Copywriter & Creative Producer

For over ten years,
I’ve been writing short form & long form.
I’ve worked with media giants and ad agencies.

I’ve told stories through headlines, scripts, and ideas that just works.
I’ve written fast. I’ve written sharp. I’ve written from the gut.

Now, I’m looking for the next story worth telling.

Maybe it’s yours

Read Bio →

Cheil India X

I helped launch two new Samsung IPs - Samsung Live and Learn@Samsung. I worked closely with the in-house production team to whip up all kinds of video content. And, I manage key brand briefs.

Samsung is a market leader in adopting AI across its products and is strongly focused on pushing its AI narrative.

Under the Samsung AI Home campaign, we created a series of short, social-first content pieces that showcase what seamless connectivity between Samsung’s AI-powered devices feels like at home.

For the launch of the Galaxy F05 5G and Galaxy F16 5G, we created Fun Ke Fundae; a playful collaboration with FilterCopy that turned product storytelling into snackable entertainment.

The campaign struck a chord, generating millions of views across social media and driving buzz around the new Galaxy F series.

Fun ke Fundae

As part of Samsung’s in-house video unit, Studio NXT, I work within the core team that produces a wide range of content. From promos and how-to videos to leadership bytes and snackable social-first creatives.

I handle pre-production planning, on-ground production, and supervise post-production, ensuring every video is sharp, engaging, and aligned with the brand’s voice

Samsung

Along the way, I’ve picked up recognition at the Abby Awards twice.

The wins came from a live commerce event where storytelling and creativity collided to create a fresh way of experiencing product launches